PAMELA.ILANO.WedClass

  Image by David King under CC BY-NC-SA 2.0 license from https://www.flickr.com/photos/80994469@N00/16044598370 S ocial media is beneficial to libraries as a marketing tool to promote library information and services and to provide an online platform for community engagement. Two recommended  tools for libraries to publish content marketing activities and engage with customers on Social Media are: ✅ Facebook Facebook is the most popular social media networking site in the world. By using Facebook, libraries post updates about their services, activities, training sessions, new resources, and its followers engage by liking, commenting on posts, and sharing posts with their friends. ✅ LinkedIn LinkedIn is the largest professional networking platform in the world. With LinkedIn, libraries get to engage with people in the professional field, and get access to LinkedIn Learning, a leading online catalogue of thousands of high-quality tutorials that library patrons can be interested ...

Image under Creative Common License  https://www.flickr.com/photos/28634719@N02/25090968815   Social Media Platforms   refer to different websites and applications that are used by individuals for social networking, blogging, microblogging, photo sharing, and video sharing, etc.. These platforms are also used by businesses as sales and marketing tools to engage with their customers, sell products and services, as well as recruit and hire people. 5 Well-known Social Media Platforms Facebook Facebook is currently the most widely used social media platform. Its users create profiles -- whether for personal or business -- where they upload photos and videos, and Facebook friends interact by liking, commenting, and sharing. Users can also send private messages to other users through Facebook's widely used messaging platform 'Messenger' .  Instagram Instagram is a  photo and video-sharing social media platform. Individuals and businesses use Instagram to take, upload...